In the Trailblazers Collaborative we talk a lot about pricing – pricing for new programs, revising pricing for established programs, raising your prices and the list goes on, pricing is a big deal. When someone asks if their pricing of their $10k-$20k programs is right because they are having a
Identify your competitors. Look at what they’re doing. Figure out what they’re NOT doing. We’ve all heard it before; analyze your competition. But somewhere along the line, “competition” has kind of become a dirty word in business. It implies that we need to pit ourselves against one another, fighting for
There comes a point in your business where your focus isn’t just on getting clients, it’s about doing work that really excites you. Many service professionals find at this point that while they get to be selective about who they choose to work with, they still end up with a